WHAT WE DO
We give GP’s and other referring specialists the information they need to refer their patients appropriately.
Our proven suite of tools are transforming relationships between health professionals.
- Plain Speaking – We make communication simple and usable.
- People First – Long-term relationships drive what we do.
- Purposeful Innovation – Every product must make life easier.
- Local Expertise – built in New Zealand for our New Zealand and Australian clients.
TECHNOLOGY WITH A HUMAN FACE
At Cervin, we believe technology should bring people closer — not get in the way. As a family-founded business, we design tools that simplify how GPs, specialists, and patients connect — whether through trusted print directories or integrated digital referral systems.
Our goal is simple: to make healthcare communication easier, faster, and more human.
We create intuitive, easy-to-use tools that integrate seamlessly with the platforms GPs and specialists already rely on. They support clear, confident referral decisions — and are backed by real people you can trust to help when you need it.
Our Story
We are delighted that our tools, both in print and online, are making a real difference in the daily life of health professionals and patients throughout Australia and New Zealand.
The team at Cervin are abuzz with excitement. Recent years have seen us rising to a challenge: embracing and making technology work as it should.
A key part of our success has been to invite and work with all health professionals in delivering our services. Nearly all Specialists in New Zealand receive electronic referrals through SR, and there have been over 2,000,000 electronic referrals successfully delivered.
SR Specialists & Referrals was launched in Australia in 2019. This service has been positively received, with over 765,000 referrals and counting.
We continue to develop and evolve our services, and we remain focused on our mission to transform healthcare relationships. We help health professionals be accessible, visible and empowered to care.
Dr Carmel Cervin
General Manager
Cervin Ltd
Our Beginnings
Our Founder – Maurice Cervin
In 1989, Maurice Cervin, his wife Anne-Marie, and two close friends founded a small publishing company from their family home. For several years, the team produced annual community directories for local councils across New Zealand. These directories were built on a simple but effective model: provide accurate, high-quality information to a targeted audience, funded by advertising and distributed free of charge.
By 1991, Maurice saw the potential to expand this model into the health sector. He began searching for gaps in healthcare information—and one day, during a visit to the family GP with his son, inspiration struck.
As Maurice observed the GP’s consultation, he reflected on the information doctors need to care for patients: clinical discussions, diagnosis, prescriptions, and, importantly, referrals. While doctors had reference books for medications, Maurice suspected they lacked a centralised, organised source of information about medical specialists.
At the end of the visit, the GP mentioned that he might refer Maurice’s son to a specialist if the medication didn’t work. Curious, Maurice asked how he chose which specialist to refer to. The doctor pulled out a makeshift folder containing a stapled list of regular specialists, along with some business cards and letters from specialists outlining their expertise—materials he found very useful. Maurice suggested the idea of a national, comprehensive specialist directory, updated annually and freely distributed to every GP. The doctor agreed: it was exactly what the profession needed.
That moment confirmed the information gap Maurice had been searching for.
Within a month, Maurice and Anne-Marie reached out to every medical specialist in New Zealand, inviting them to participate in the inaugural edition of The New Zealand Medical Specialists & Hospitals Directory. Their vision was clear: to build a trusted, up-to-date resource that empowered GPs to make better-informed referrals.
Over 30 years later, that vision lives on. The original directory has grown into a suite of trusted digital tools, including:
- Healthpages.co.nz – NZ’s leading health directory
- Aushealthpages.com.au – Connecting clinicians and patients across Australia
- SR Referrals – Integrated referral software embedded in platforms used daily by GPs, specialists, and health service providers